SSA Cockpit · Value strip

Option A

Editorial style

Short SSA lime accent bars, no cards. The most brand-guide-pure direction: a clean white ground, generous spacing and type that's quick to scan at arm's length.

A pool for every level

Most complexes have a teaching pool, a wading pool and a full 50m lap pool, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when you're ready.

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option B

Fast-facts band

One contained card with thin dividers and lime 01/02/03 numbers. The three points read as a single tidy unit, useful when you want the facts to feel grouped and deliberate.

01

A pool for every level

Most complexes have a teaching pool, a wading pool and a full 50m lap pool, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when you're ready.

02

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

03

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option C

Underlined cards

Light bordered cards, each keyword carrying the SSA hand-drawn lime underline. Warmer than the others and leans on the brand's signature motif for character.

A pool for every level

Most complexes have a teaching pool, a wading pool and a full 50m lap pool, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when ready.

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option D

Icon row

A small lime line-icon above each point (not enclosed in a circle, per the brand guide). Adds a quick visual cue without the weight of cards or boxes.

A pool for every level

Most complexes have a teaching pool, a wading pool and a full 50m lap pool, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when ready.

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option E

Left-rule list

A stacked list with the heading on the left and the detail on the right, each row marked by a lime left rule. Reads calmly top-to-bottom and works well on narrow screens.

A pool for every level

Most complexes have a teaching pool, a wading pool and a full 50m lap pool, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when you're ready.

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option F

Big numerals

Oversized lime numerals lead each point, turning the count into the graphic. Confident and punchy, with no cards or borders to compete with the type.

01

A pool for every level

Most complexes have a teaching pool, a wading pool and a full 50m lap pool, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when ready.

02

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

03

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option G

Lime highlighter

Key phrases get a lime marker swipe, turning the brand colour into an energetic highlight. Bold and friendly, with no cards or icons needed.

A pool for every level

Most complexes have a teaching pool, a wading pool and a full 50m lap pool, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when ready.

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option H

Asymmetric editorial

One point leads large, the other two support beneath it. A magazine-style hierarchy for when the first benefit deserves the spotlight.

01

A pool for every level

Most complexes have a teaching pool, a wading pool and a full 50m lap pool, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when you're ready.

02

Watched over, every age

Certified lifeguards stay on duty the whole session, watching toddlers, nervous first-timers and older swimmers alike.

03

One near you

27 ActiveSG complexes across every region, so there's almost always one a short trip from home.

Option I

Wave band

The three points sit on a soft band topped with the SSA wave, a nod to the hero divider that brings a little water into the section.

A pool for every level

Most complexes have a teaching pool, a wading pool and a full 50m lap pool, so there's water for a first splash and water for serious training.

Watched over, every age

Certified lifeguards stay on duty the whole session, watching toddlers, nervous first-timers and older swimmers alike.

One near you

27 ActiveSG complexes across every region, so there's almost always one a short trip from home.

Option J

Number watermark

Giant faded lime numerals sit behind each point, adding depth and an editorial feel without any cards or boxes.

01

A pool for every level

Most complexes have a teaching pool, a wading pool and a full 50m lap pool, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when ready.

02

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

03

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option K

Ink statement split

A bold dark statement panel sets the scene, with the three supporting points beside it. High contrast and confident.

Public pools, islandwide

Three pools. Every age. A short trip from home.

A pool for every level

A teaching pool, a wading pool and a full 50m lap pool at most complexes, so there's water for a first splash and water for serious training.

Watched over, every age

Certified lifeguards stay on duty the whole session, watching toddlers, nervous first-timers and older swimmers alike.

One near you

27 ActiveSG complexes across every region, so there's almost always one a short trip from home.

Option L

Journey steps

The three points connected as a lime-linked journey, echoing the "swimming journey" idea — leads the eye left to right.

1

A pool for every level

A teaching pool, a wading pool and a full 50m lap pool at most complexes, so there's water for a first splash and water for serious training.

2

Watched over, every age

Certified lifeguards stay on duty the whole session, watching toddlers, nervous first-timers and older swimmers alike.

3

One near you

27 ActiveSG complexes across every region, so there's almost always one a short trip from home.

Option M

Diagonal accent

Bordered cards with a grid-breaking lime diamond in the corner — a small, energetic deviation from straight edges.

A pool for every level

A teaching pool, a wading pool and a full 50m lap pool at most complexes, so there's water for a first splash and water for serious training.

Watched over, every age

Certified lifeguards stay on duty the whole session, watching toddlers, nervous first-timers and older swimmers alike.

One near you

27 ActiveSG complexes across every region, so there's almost always one a short trip from home.

Option N

Oversized icons

A big lime line-icon leads each point — recognisable at a glance, with no circles or boxes around it (per the brand guide).

A pool for every level

A teaching pool, a wading pool and a full 50m lap pool at most complexes, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when ready.

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option O

Icon-left rows

A large icon anchors each row on the left, with the text alongside. Calm, scannable, and comfortable on narrow screens.

A pool for every level

A teaching pool, a wading pool and a full 50m lap pool at most complexes, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when ready.

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option P

Icon watermark

An oversized, faded lime icon sits behind each point as a soft backdrop — texture and theme without the icon competing with the words.

A pool for every level

A teaching pool, a wading pool and a full 50m lap pool at most complexes, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when ready.

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option Q

Photo tiles

Real pool photography leads each point — the most visual direction, good when you want the section to feel warm and concrete rather than abstract.

A pool for every level

A teaching pool, a wading pool and a full 50m lap pool at most complexes, so there's water for a first splash and water for serious training.

Watched over, every age

Certified lifeguards stay on duty the whole session, watching toddlers, nervous first-timers and older swimmers alike.

One near you

27 ActiveSG complexes across every region, so there's almost always one a short trip from home.

Option R

Checklist

Lime check marks turn the points into a quick reassurance list — a trustworthy, "you're covered" tone for nervous beginners and parents.

A pool for every level

A teaching pool, a wading pool and a full 50m lap pool at most complexes, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when ready.

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.

Option S

Top-accent cards

Clean cards capped with a lime tab on top — contained and tidy, with the brand colour as a crisp marker rather than a fill.

A pool for every level

A teaching pool, a wading pool and a full 50m lap pool at most complexes, so there's water for a first splash and water for serious training. Start where you're comfortable and move up when ready.

Watched over, every age

Certified lifeguards stay on duty for the whole session, with an eye on toddlers, nervous first-timers and older swimmers alike. You can give the lesson your full attention, not the worry.

One near you

27 ActiveSG complexes are spread across every region of Singapore, so there's almost always one a short trip from home. Pick your area to see its closure day and the classes we run there.